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Our Story

Built for the Children Who Never Got the Chance to Practice.

WealthWise Kids is a K–12 financial-literacy EdTech company. Financial literacy has been taught as theory for decades — children learn what a budget is, but never feel what it costs to make the wrong call. We were built to close that gap, one real decision at a time.

The Problem We Saw

Knowing and doing are not the same thing.

A student can define "compound interest" on a test and still spend every dollar they earn the moment they get it. The problem isn't knowledge — it's practice. Children need repeated financial decision-making reps before the stakes are real.

That's what WealthWise Kids delivers. Not a worksheet. Not a video. A behavioral simulation that captures how a child actually thinks about money — and turns it into data your team can act on.

266

Lessons, K–12

story-, play- and decision-based

8

Behaviors the FLIQ Score™ measures

the money decisions that matter

K–12

Grade coverage

one continuous arc

Why We Built This

The gap wasn’t knowledge. It was practice.

WealthWise Kids was built on a simple observation: children were being taught the vocabulary of money management with no place to practice the decisions. They could define a budget. They couldn’t feel what it costs to make the wrong call.

So we built a practice environment — not a curriculum. One where every decision a student makes becomes a data point, and every data point becomes evidence your team can act on.

The six characters at the heart of WealthWise Kids — Miller, Sai, Ava, Macon, Naiya, and Brooke-Lynn — were built for real children first. Every child who uses the platform is next.

A young WealthWise Kids student practicing real money decisions in the CoinQuest™ app

“We didn’t build a curriculum. We built a practice environment — the same way a flight simulator trains a pilot before they ever leave the ground.”

WealthWise Kids LLC — Atlanta, GA

Milo Peregrine™ — the WealthWise Kids mascot

Meet Milo Peregrine™

The blue owl who guides every student through their financial week — and never misses a behavioral signal.

Students engaged in The $100 Week™ financial simulation in a classroom

The Student Experience

Five days. Real decisions. Real data.

In The $100 Week™, students navigate five days of financial decisions with real consequences — and every choice generates behavioral data your team can act on.

How We Work

Four Principles That Don’t Move.

Evidence-Based

Every claim we make is grounded in data. The FLIQ Score™ exists because good intentions aren't enough — measurable outcomes are.

Student-First

We design for the child, then build for the institution. If students don't engage, the data doesn't exist.

Built for Every Child

WealthWise Kids was built in Atlanta for the classrooms traditional financial education overlooks — every child, whatever their starting point.

Institutionally Rigorous

FERPA compliant. COPPA compliant. Title IV-A eligible. We meet districts where they are — not the other way around.

Founder

Michael Olaiya

Michael Olaiya came to this work early.

Martha’s Table, the Washington, D.C. nonprofit that fed and tutored him as a child, put him on payroll in the sixth grade. By his teens he was a camp counselor there, teaching and mentoring dozens of children while still enrolled in the program himself. The platform is built on what that room taught him: children take money seriously when the stakes feel real, and what they do with it tells you far more than what they can recite.

He co-founded a public charter school in Atlanta and chaired its board for six years.

michaelolaiya.com →

Our Mission

To give every child — regardless of zip code — the behavioral practice, data-backed confidence, and financial language to thrive.

WealthWise Kids LLC is an Atlanta-based financial literacy platform company. Our programs are deployed in K–12 schools, community organizations, and youth-serving nonprofits across Georgia, California, and Illinois. All programs are FERPA and COPPA compliant and eligible for Title IV-A district funding.

Ready to Bring This to Your Students?

Start with a free 20-minute discovery call. No commitment. No cost. Just a conversation about your students and what the data could look like.

Request a Pilot →

✓ FERPA  ·  ✓ COPPA  ·  ✓ No Cost to Pilot  ·  ✓ Title IV-A Eligible