Our Story

Built for the Children Who Never Got the Chance to Practice.

Financial literacy has been taught as theory for decades. Children learn what a budget is — but never feel what it costs to make the wrong call. WealthWise Kids was built to close that gap, one real decision at a time.

The Problem We Saw

Knowing and doing are not the same thing.

A student can define "compound interest" on a test and still spend every dollar they earn the moment they get it. The problem isn't knowledge — it's practice. Children need repeated financial decision-making reps before the stakes are real.

That's what WealthWise Kids delivers. Not a worksheet. Not a video. A behavioral simulation that captures how a child actually thinks about money — and turns it into data your team can act on.

78%

Average FLIQ Score gain

pre vs. post · Spring 2026 pilot

96.7%

Completion rate

all 5 days · across 2 schools

Pilot schools

Georgia & California · Spring 2026

Why We Built This

The gap wasn’t knowledge. It was practice.

WealthWise Kids was built on a simple observation: children were being taught the vocabulary of money management with no place to practice the decisions. They could define a budget. They couldn’t feel what it costs to make the wrong call.

So we built a practice environment — not a curriculum. One where every decision a student makes becomes a data point, and every data point becomes evidence your team can act on.

The six characters at the heart of WealthWise Kids — Miller, Sai, Ava, Macon, Naiya, and Brooke-Lynn — were built for real children first. Every child who uses the platform is next.

“We didn’t build a curriculum. We built a practice environment — the same way a flight simulator trains a pilot before they ever leave the ground.”

WealthWise Kids LLC — Atlanta, GA

Milo Peregrine™ — the WealthWise Kids mascot

Meet Milo Peregrine™

The blue owl who guides every student through their financial week — and never misses a behavioral signal.

Students engaged in The $100 Week™ financial simulation in a classroom

The Student Experience

Five days. Real decisions. Real data.

In The $100 Week™, students navigate five days of financial decisions with real consequences — and every choice generates behavioral data your team can act on.

How We Work

Four Principles That Don’t Move.

Evidence-Based

Every claim we make is grounded in data. The FLIQ Score™ exists because good intentions aren't enough — measurable outcomes are.

Student-First

We design for the child, then build for the institution. If students don't engage, the data doesn't exist.

Culturally Rooted

WealthWise Kids was built in Atlanta, by a Nigerian-American founder, for every child — especially those who don't see themselves in traditional financial education.

Institutionally Rigorous

FERPA compliant. COPPA compliant. Title IV-A eligible. We meet districts where they are — not the other way around.

Our Mission

To give every child — regardless of zip code — the behavioral practice, data-backed confidence, and financial language to thrive.

WealthWise Kids LLC is an Atlanta-based financial literacy platform company. Our programs are deployed in K–12 schools, community organizations, and youth-serving nonprofits across Georgia and California. All programs are FERPA and COPPA compliant and eligible for Title IV-A district funding.

Ready to Bring This to Your Students?

Start with a free 20-minute discovery call. No commitment. No cost. Just a conversation about your students and what the data could look like.

Request a Pilot →

✓ FERPA · ✓ COPPA · ✓ No Cost to Pilot · ✓ Title IV-A Eligible